I was a bit worried in the days leading up to the Problogger Event that I didn't have an 'elevator pitch'. (You know, the two minute sum-up of what your blog or biz is all about that you prepare before you head to a conference filled with 450 people!!) Actually, I don't even know if an elevator pitch is meant to be thirty seconds, two minutes or four minutes... Really, it doesn't matter! And this blog post... is not really about elevator pitches anyway. So indulge me for one more minute and I promise I'll stop talking about them! So there I was in QLD, at this amazing event, meeting so many lovely bloggers, and without an 'elevator pitch'. And of course everyone you meet at a blogging conference wants to know what your blog is, and what you write about, so I had to say something! This is what I found myself telling the lovely bloggers I met. The truth:
"I started my blog just over two and a half years ago, and I've written just 43 posts. I dream about writing one or two posts a week... and find myself writing one every four to six weeks. Mostly I write about following your dreams, pursuing your passions and creating a life you love... because that's what I'm trying to do myself. I also have an online bookshop, selling books on craft, creativity and cooking, but I haven't really been maintaining it. What I REALLY want to do is to integrate my bookshop and blog, to make my blog a place where readers can come to find books, ebooks, digital products and courses - on things like blogging, pursuing your passions, creativity... - to help them create a life they love."For a 'not-an-elevator-pitch', I think it was alright really!! As I heard myself sharing the struggles and dreams of my blog many times over the course of the conference, I realized a couple of things:
- I know EXACTLY what it is that I'm doing, where I'm heading with my blog & biz (and believe me, that's taken a long time to come to!)
- and now, what I need to do is to remove the distractions and focus, totally focus on doing what I need to to create this dream biz.